8/26/2023 0 Comments Flexmail send directly to printerAlso, studies show that variable messaging can deliver higher response rates and sales. The more personalised a mailing is the better relationship the customer has with the brand. More businesses are discovering that by working with their selected printer or mailing house they can use all of the customer data they’ve collected or purchased to create powerful direct mail that grabs a recipient’s attention, builds interest and establishes a deeper relationship. However, this approach isn’t truly personal, everyone in the campaign gets an identical pitch and an identical offer on identical-looking mailpieces. Prospects who saw their names repeated a few times in a letter were supposed to feel special. Until recently, “personalisation” in direct mail meant merging in a name, an address, and not much else. This means a customised printed piece can be made just for that person. Using a variable data printer you can customise text and images for specific segments in your database. Variable data printing is on-demand, fast-paced digital printing using a black inkjet printing machine such as the X-Jet variable data printer from AMS. Businesses that require a large amount of direct mail sent out are discovering that purchasing a variable data printer is a great way to personalise direct mail.
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